Strategic Planning begins with creative thinking: a mixture of client input, data gathering.
What can the internet deliver in terms of keyword specific traffic?
What is a client's definition of success?
Define the goals in terms of revenue, enquiries, sales or traffic increases
How do we reach these goals, are they acheiveable
In what time frame are we working?
What is closest to the money? (traffic generators most likely to gain revenue)
Who is responsible for WHAT
Targets are not just where you would like your website to rank in a Google search, but are 'a traffic number' or better still a revenue target. How much targeted traffic do you need with your conversion ratio to achieve the revenue targets you are setting?