Part of being an SEO Consultant is to respond to a code of ethics that goes further than simple digital media, but encompasses the greater good for the internet
Ethical Responsibility is not about black or white hat SEO; it is not about judging gamblers or adult content. We see what we do as a glorious opportunity to enrich the user experiences' of many millions through playing by Google's rules, always staying one step ahead of any changes.
Unfortunately the internet marketing industry, due to its relative
anonymity, has thrown up a larger than average number of sharks and cowboys. SEO Agencies with guarantees of get rich quick schemes abound.
At Benedict we adopt a simple ethical code for all online activities
taken on behalf of our clients. Our ethics are based around our belief that the internet's true purpose is to supply users with the right information at the right time. We abide by Google's rules and go further in being guided by our own philosophy on what the internet should and could be one day.
How we settle our collective conscience is by only working with clients who have a real thirst and desire to succeed in their chosen business and are open to how technology can assist them in reaching those goals. We are very talented, however we are not magicians and it is very hard to reproduce enthusiasm and spirit. Basically if a client cannot get excited about their service or products then neither will Google et al.
Google, for example has no interest in selling your products. Although we take satisfaction from a client making a 'big sale', the real satisfaction is to see millions of users visit a good website and gain from the information supplied within.
3200 websites, 1,352,000 pages of content, over 11.8 million uniques PA, that is a 12th of the entire traffic to eBay UK
We are responsible for over 3400 websites, with over 1,352,000 pages of content, generating yearly traffic of just over 14,000,000 unique visitors. This is not a boast, but poses an ethical responsibility to distribute only accurate information that in no ways flames, blames or incites anything other than knowledge and of course the odd thousand sales.